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Local entrepreneurs highlight innovation and passion at SMEgo summit
Entrepreneurship took centre stage at the Old Mutual SMEgo Entrepreneurs Connect Summit held in Sandton on September 9, showcasing a vibrant array of local business leaders and their journeys towards success.
Defined by the Global Entrepreneurship Monitor as the initiation and management of new ventures, entrepreneurship remains a crucial driver of innovation and economic growth in South Africa.
Read more: SME seminar highlights need to connect and engage
The summit featured prominent figures such as Kealeboga Pule of Nungu Diamonds, Ntombenhle Khathwane of AfroBotanics, and Talifhani Banks, CEO of AnalyticsX and Spaza Eats, among others.
Hosted by Sam Ngobeni, CEO of Startup Grind Johannesburg, the event fostered candid discussions that delved deep into the challenges and triumphs of entrepreneurship.
Linda Appie, head of marketing and commercialisation for SMEs at Old Mutual Corporate, emphasised the unity among entrepreneurs, regardless of their titles.
“Whether you call yourself a hustler or a founder, we are all entrepreneurs here to learn and support each other.”
Key insights emerged during discussions on entrepreneurial attitudes and perceptions.
Banks stressed the importance of passion, urging entrepreneurs to align their ventures with their true interests.
Also read: SME Growth Summit 2024 empowers small businesses
“You must have the fighting spirit within you,” he advised. “Passion first, and profits will follow.”
Reflecting on gender dynamics in entrepreneurship, Khathwane highlighted the persistence required for success.
“A failing business or a failing entrepreneur? The true failure is in giving up,” she asserted, advocating for resilience in the face of challenges.
The summit also addressed practical advice for aspiring entrepreneurs.
Ngobeni urged participants to focus on market feedback rather than theoretical knowledge.
“Your consumer will guide you towards success,” he affirmed, emphasising the importance of real-world testing for business ideas.
As South Africa navigates significant economic changes, events like the SMEgo Entrepreneurs Connect Summit underscore the resilience and optimism within the entrepreneurial community.
Each entrepreneur present left with renewed determination, equipped to navigate the challenges and opportunities that lie ahead.
In conclusion, the summit celebrated not just the diversity of entrepreneurial ventures but also the spirit of innovation and perseverance that defines the entrepreneurial landscape in South Africa.
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