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McDonald’s South Africa partners to empower youth through hospitality training
McDonald’s South Africa recently launched a significant initiative in partnership with the Culture, Arts, Tourism, Hospitality, and Sport Sector Education and Training Authority (Cathsseta).
The initiative aims to train 1 400 unemployed youth through a hospitality learnership program, addressing critical skills development needs in a country grappling with high youth unemployment rates.
According to Marks Thibela, CEO of Cathsseta, their role under the Skills Development Act includes developing sector skills plans and implementing programmes aligned with national qualifications standards.
“This partnership with McDonald’s aims to empower unemployed youth with essential skills for employment within the hospitality sector.”
Greg Solomon, CEO of McDonald’s South Africa, emphasised their commitment to the programme’s success, highlighting a robust recruitment process and partnerships with organisations like Job Jack and Training Force to ensure effective training and skills assessments.
He pointed out that they are prepared to train more than the 1 400 youth promised to Cathsseta.
“The overwhelming response to the program highlights the urgent need for job creation in South Africa, as demonstrated by the 9 000 applicants, many of whom are graduates.”
Solomon also announced the establishment of Hamburger University at their Sandton headquarters, reinforcing their dedication to employee training and development.
Deputy minister of higher education Buti Manamela praised the initiative as a crucial private sector contribution to youth empowerment and employment.
He emphasised the importance of equipping young South Africans with practical skills essential for entering the job market, and encouraged further collaboration between the private sector and government in addressing unemployment challenges.
“Skills development and training should not be the sole responsibility of the government. We must, and have been, working closely with the private sector to ensure that young people are equipped with the skills needed for sustainable employment.”
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