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Johnnie Walker Blonde and Happyville collaborate in bold new venture
In a groundbreaking move that harmonizes the realms of fashion and whisky aficionados, Johnnie Walker Blonde has joined forces with the Johannesburg-based clothing label, Happyville, in an exclusive collaboration. This bold partnership was celebrated at a vibrant event in Kew, signifying a pivotal moment for both entities.
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Established in 2017 by the dynamic duo Lebohang Serame and Fargo Seremane, Happyville has swiftly ascended as a force to be reckoned with in the fashion landscape. Drawing inspiration from worldwide street culture while staying deeply grounded in South African aesthetics, the brand has amassed a devoted following.
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Their distinctive design approach and fashion sense have led them to collaborate with one of the globe’s most iconic whisky labels, Johnnie Walker.
The upcoming collaboration, set to make its debut in Sandton, will showcase an exclusive line of jackets that perfectly encapsulate the fusion of vibrant fashion and whisky culture. This innovative collection not only showcases the creative harmony between the two brands but also underscores their dedication to cultural influence and progressive design.
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