Apple’s M4 MacBook Air Hits South Africa: Prices Start at R22,499

Apple’s latest MacBook Air, powered by the new M4 chip, is now available for pre-order in South Africa through Digicape, an Apple Premium Reseller. The updated laptops, available in 13-inch and 15-inch models, come with significant upgrades, including improved performance, enhanced AI capabilities, and a new sky blue color option. Prices start at R22,499, marking a substantial reduction compared to last year’s M3 MacBook Air launch prices.

Key Features of the M4 MacBook Air

The M4 MacBook Air boasts several notable improvements over its predecessor:

• M4 Chip: The new processor features a 10-core CPU (up from 8 cores in the M3) and a 10-core GPU, delivering twice the speed of the M1 MacBook Air and three times faster AI processing.
• Improved Camera: A 12-megapixel videoconferencing camera replaces the previous 1080p sensor, enabling features like Center Stage and Desk View.
• Dual External Monitor Support: For the first time, the MacBook Air can connect to two external monitors simultaneously.
• Battery Life: The laptop retains its impressive 18-hour battery life.
• RAM Options: Configurations now support up to 32 GB of RAM, a significant increase from the previous 24 GB limit.

South African Pricing

Digicape has opened pre-orders for the M4 MacBook Air, with prices starting at R22,499 for the base 13-inch model. Here’s a breakdown of the available configurations:

13-inch MacBook Air (M4)

• 10-core CPU, 8-core GPU, 256 GB storage, 16 GB memory: R22,499
• 10-core CPU, 10-core GPU, 512 GB storage, 16 GB memory: R26,999
• 10-core CPU, 10-core GPU, 512 GB storage, 24 GB memory: R31,999

15-inch MacBook Air (M4)

• 10-core CPU, 10-core GPU, 256 GB storage, 16 GB memory: R26,999
• 10-core CPU, 10-core GPU, 512 GB storage, 16 GB memory: R31,999
• 10-core CPU, 10-core GPU, 512 GB storage, 24 GB memory: R36,499

A Strong Performer in Apple’s Lineup

The MacBook Air has been a standout performer in Apple’s product lineup, contributing to a 16% growth in the Mac segment during the holiday season. CEO Tim Cook highlighted the MacBook Air as a key driver of this success, with the segment generating $8.99 billion (R163 billion) in revenue, surpassing Wall Street estimates.

Availability

While the M4 MacBook Air is set to launch in the United States on March 12, 2025, the South African launch date has yet to be confirmed. However, Digicape’s pre-order option ensures that South African customers can secure their devices ahead of the official release.

Apple’s M4 MacBook Air brings cutting-edge performance, enhanced features, and a sleek new design to South Africa. With prices starting at R22,499, the updated laptops offer excellent value for both casual users and professionals.

As pre-orders open, tech enthusiasts and Apple fans alike can look forward to experiencing the power and efficiency of the M4 chip in one of the most popular laptops on the market.

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