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Will Coffee Become a Luxury? 2025 Price Surge Looms for South African Drinkers

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PETER CLARKE

For many South Africans, coffee is a daily necessity—but rising costs could soon turn it into a luxury indulgence. With global coffee prices hitting multi-year highs, local consumers may need to dig deeper into their pockets to afford their caffeine fix in 2025.

Why Are Coffee Prices Rising?

  • Global shortages due to extreme weather in key coffee-growing regions (Brazil, Vietnam, Colombia).
  • Arabica beans up 58%, Robusta up 70% (FAO 2024 report).
  • SA inflation: While overall inflation held at 3.2%, coffee led beverage price surges at 19% (Stats SA).

Economist Frank Blackmore (KPMG) warns: “International market trends dictate local prices—South Africans should expect further increases.”

South African Coffee Price Comparison (2024)

We compared 10 popular chains to see where your rands stretch furthest. Prices are for a standard “tall” serving:

Coffee Chain Americano Caffe Latte Cappuccino
Bean Tree Cafe R55.50 R49.50 R45
Bootlegger R37 R42 R43
McCafé R27.50 R33.60 R32.30
Mugg & Bean R35 R42 R42
Seattle Coffee Company R25 R33.50 R33.50
Starbucks R38 R45 R45
Vida e Caffè R39 R46 R43
W Cafe R34 R41 R41
Wild Bean Cafe R29.88 R47.88 R45.88
Wimpy R34.90 R44.90 R38.90

(Prices sourced from brand websites—subject to change.)

Key Takeaways:

  • Cheapest Americano: Seattle Coffee Company (R25)
  • Most Affordable Cappuccino: McCafé (R32.30)
  • Priciest Options: Bean Tree Cafe (Americano at R55.50)

How Are Consumers Adapting?

  • Brewing at home (sales of coffee machines up 22% in 2024).
  • Switching to cheaper brands or smaller sizes.
  • Loyalty programs (e.g., Vida e Caffè’s “Vida e Points”).

Will 2025 Bring Relief?

Experts say no—climate disruptions and high demand suggest prices will keep climbing. Some tips to cope:

  1. Buy in bulk (local roasters often offer discounts).
  2. Try alternative blends (some Robusta mixes are cheaper).
  3. Use rewards apps (e.g., Discovery’s Vitality coffee benefits).

The Big Question: Is Coffee Still Worth It?

For millions, the ritual is non-negotiable—but with R50+ coffees becoming common, the debate rages: Should coffee be a daily treat or a rare splurge?

{Source The South African}

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