Tyla and Sydney Seethal Star in H&M’s Spring/Summer 2025 Campaign

The H&M Spring/Summer 2025 collection is here, and it’s bringing star power like never before. Grammy-winning sensation Tyla Seethal and her sister Sydney Seethal take center stage in the brand’s latest campaign, joining international icons FKA Twigs and Caroline Polachek.

Showcasing H&M’s vibrant and playful “Festival-Ready” collection, the Seethal sisters bring effortless style and charisma, proving they’re a force to be reckoned with in both fashion and music.

A Celebration of Femininity and Expression

H&M describes the Spring/Summer 2025 collection—which will be released in two parts—as an ode to femininity, celebrating the many moods, identities, and strengths of women.

With a blend of nostalgia and modernity, the collection draws inspiration from bohemian influences, rock icons, and the free-spirited energy of festivals.

Tyla’s Rising Fashion Influence

At just 20 years old, Tyla has been making waves in both the music and fashion industries. Her standout Chanel moment at Paris Fashion Week, where she stunned in a Barbie-pink tweed jacket, strapless top, and mini skirt, cemented her place among the world’s most stylish stars.

Sitting front row next to Anna Wintour at the Chanel show, Tyla showcased her impeccable fashion sense—an energy she now brings to H&M’s latest campaign.

Sydney Seethal Steps Into the Spotlight

Tyla’s sister, Sydney Seethal, is proving to be a fashion powerhouse in her own right. With a distinct style and undeniable presence, she’s no stranger to the spotlight.

She has previously walked the L’Oréal Paris “Walk Your Worth” runway alongside former Miss South Africa Lalela Mswane and starred in Mr Price’s “In Our Icon Era” campaign.

Now, as part of H&M’s diverse lineup, Sydney is stepping further into the fashion world, bringing her unique flair to the global stage.

A Dreamy, Festival-Ready Collection

H&M’s Design Director, Eliana Masgalos, describes the collection as a mix of past and present, designed to capture the essence of femininity and freedom.

“We wanted to offer exceptional pieces that bring energy and light. A sense of escape felt very relevant—we wanted to play with a beautiful bohemia, rock icons, and festival freedom,” says Masgalos.

The first drop of the H&M Spring/Summer 2025 “Festival-Ready” collection launches in stores and online on March 20, 2025.

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