Meghan Markle’s New Money Move: Smart Business or Royal Cash Grab?

Meghan Markle, the Duchess of Sussex, has ignited a fresh wave of controversy—this time, for stepping into the world of affiliate marketing. Her newly launched ShopMy page, where she earns commissions from luxury fashion links, has critics crying “cash grab” while supporters applaud her entrepreneurial hustle.

What’s on Meghan’s Shopping List?

Titled “Meghan, Duchess of Sussex”, her ShopMy page features high-end and affordable styles she’s worn on her Netflix show With Love, Meghan. Highlights include:

• Heidi Merrick’s ivory silk gown (R28,000)
• Saint Laurent leather sandals (R12,000)
• Reformation linen shirts (R2,600)
• Uniqlo trench coats (R2,000)

A discreet disclaimer notes: “Some products may contain commissionable links”—translation: Meghan gets a cut if you buy.

Polarized Reactions: “Genius” or “Desperate”?

Critics weren’t holding back:

• “From royalty to retail affiliate. How the mighty have fallen.” – X user
• “Using her royal title to sell shoes? Tacky.” – Royal commentator

But fans fired back:

• “Finally! I’ve been waiting for her to drop outfit details.” – Instagram follower
• “She’s not the first celeb to do this—why the hate?” – Supporter

Could Meghan Earn Millions?

With 2.6 million Instagram followers, experts estimate:

• If just 1% of fans buy a R2,600 shirt, she pockets R1 million (at 15% commission).
• Big-ticket items like R29,000 cashmere could skyrocket earnings.

For context: That R28,000 gown could feed a South African family for months.

The Royal Influence Dilemma

While SA influencers quietly use affiliate links, Meghan’s royal title in her URL fuels outrage.

• Supporters say: “She’s leveraging her platform—smart!”
• Critics argue: “It’s monetizing the monarchy.”

So… Cash Grab or Clever Biz Move?

Meghan’s latest venture sits at the crossroads of celebrity branding and royal scrutiny. Whether it’s a savvy side hustle or a step too far depends on who you ask.

What do YOU think? Is Meghan’s ShopMy page a smart business play or a royal misstep?