Lioness Unveils New Album ‘If Not In This Life’ – A Celebration of Life and Ambition

Namibian rapper Lioness has just released her third album, If Not In This Life. Known for her genre-blending style, Lioness continues to break barriers. This album mixes Afro-pop, rap, hip-hop, dancehall, and Afrobeats. It’s an empowering statement about perseverance, self-expression, and chasing dreams.

Inspired by Motherhood and Personal Growth

Lioness was pregnant with her daughter when she created this album. “An A&R told me I wouldn’t be marketable as a mother,” she shared. This criticism pushed her to dig deeper. She researched how artists like Beyoncé and Rihanna thrive as mothers in the industry. Lioness grew up with a single mom who had multiple careers, showing her that being a mother doesn’t limit your success. “You can still excel,” she said, and that message is at the core of this album.

The Meaning Behind If Not In This Life

The album’s title, If Not In This Life, captures Lioness’s resolve to chase her dreams. “I will give everything, even if I don’t get accolades now, I will in the next life,” she explained. This sense of determination and resilience shines throughout the entire album.

“Pull Up” — A Powerful Lead Single

The album’s first single, “Pull Up,” dropped on October 4. It’s high-energy with a music video directed by Dirk van Niekerk. The song’s message is clear: show up as your best self, no matter the struggles. “People don’t need to see me down,” Lioness said. “Whenever you show up, show out as your best version.”

A Medical Doctor and Musician

Lioness isn’t just a talented rapper; she’s also a qualified medical doctor. She balances her career in medicine with her passion for music. This unique combination fuels her creativity and informs her lyrics, making her music even more personal.

Elevating African Music Globally

Lioness is committed to showcasing African talent. Her album features artists like Cleo Ice Queen and Kaladoshas on the track “Selecta.” “Music is thriving in Africa right now,” she says. She hopes her success will inspire others and elevate African music worldwide.

What’s Next for Lioness?

After 16 years in the industry, Lioness is far from done. Fans can look forward to a possible tour in 2025 and new merchandise soon. If Not In This Life isn’t just an album; it’s a vibrant celebration of life, ambition, and self-expression. Tracks like “Tic Tac” and “Alive” capture the energetic spirit of Namibian music. For Lioness, the journey has just begun, and she’s ready to inspire the world.