Stellantis Boosts Gauteng Presence with FIAT and Jeep® Expansion at CMH East Rand

Stellantis South Africa is continuing its growth streak with the official expansion of the FIAT and Jeep® brands to the CMH East Rand dealership in Boksburg. This move strengthens the company’s commitment to bringing these iconic vehicle brands closer to customers in one of the country’s most dynamic automotive markets—Gauteng.

Already home to Opel, PEUGEOT, and Citroën, the CMH East Rand dealership now becomes a multifranchise hub offering even greater variety and convenience for motorists. The expansion is a key part of Stellantis’ strategy to grow its footprint and make its products more accessible across South Africa.

“We’re excited to be expanding our relationship with the CMH Group,” said Mike Whitfield, Managing Director of Stellantis South Africa. “This partnership not only broadens our reach but also enhances our ability to offer exceptional service to our customers.”

Founded in the 1970s by JD McIntosh, the CMH Group has a rich heritage in the South African automotive landscape. Its East Rand dealership is now an even stronger representative of Stellantis’ multi-brand strategy and vision for the future.

Leading the dealership is Dealer Principal Vishal Harkoo, who emphasized the importance of customer experience:

“A customer is the most important visitor on our premises. He is not dependent on us; we are dependent on him.”

This philosophy ties directly into Stellantis’ Customer Care Pledge, which includes a 5-year/100,000km warranty and a mobility guarantee. The program also offers roadside assistance with optional security services, providing peace of mind and a reliable ownership experience.

With this expansion, Stellantis continues to position itself as one of the largest importers in the South African motor industry. More importantly, it delivers on its promise to make premium automotive brands more accessible, without compromising on service or quality.

As Gauteng continues to lead the country in vehicle sales and demand, Stellantis’ move to strengthen its dealer network in the province is both timely and strategic. Motorists in the East Rand can now look forward to a broader selection of vehicles, excellent aftersales care, and a dealership experience tailored to their needs.

{Source Auto Forum}

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