Steenberg Wines Unveils Bold New Flagship Labels Blending Heritage and Modern Luxury

Steenberg Wines, one of South Africa’s most iconic wine estates, has unveiled a new visual identity for its flagship range—an elegant blend of history and contemporary sophistication.

The new wine labels mark a significant shift for the Constantia-based winery, rooted in a legacy that dates back to 1682. Known for its premium wines and deep historical roots, Steenberg’s rebrand reflects a thoughtful evolution that embraces both its past and its position in the modern luxury wine market.

A Heritage Reimagined

The redesigned labels for The Black Swan Sauvignon Blanc and Catharina Red Blend are more than just a fresh look—they’re a statement of intent. According to Carryn Wiltshire, Steenberg Wines’ Marketing Manager, the update represents “a visual and tactile representation of the elegance and craftsmanship that define our wines.”

The new design features soft nude tones, accented by deep green and rich purple hues selected from Steenberg’s updated corporate palette. Each label also includes an embossed image of the historic wine cellar, along with symbolic nods to Catharina Ras—Steenberg’s pioneering founder—and the estate’s signature swans.

“These labels speak to refinement, depth, and sophistication,” adds Wiltshire. “They’re designed to stand out, capturing the attention of both seasoned collectors and a younger audience seeking authenticity and luxury.”

Why the Rebrand Matters

Steenberg Wines’ story is steeped in resilience and innovation. Founded by Catharina Ras—believed to be the Cape’s first female landowner—Steenberg has consistently championed a spirit of boldness and excellence. Today, that same ethos is alive in every bottle and now, in every label.

The estate benefits from its prime location in South Africa’s oldest wine-producing region, where cool Atlantic breezes and ancient soils provide ideal conditions for crafting elegant Sauvignon Blancs and structured red blends.

The new flagship design honours this terroir and history while aligning with the brand’s future-forward ambitions. “This evolution is a natural progression,” says Wiltshire. “We’re continuing to honour our roots while ensuring our wines remain aspirational in an ever-changing market.”

A Fresh Look, A Timeless Standard

With embossed detailing, refined colour palettes, and storytelling embedded in every design element, Steenberg’s new flagship labels do more than catch the eye—they convey the care, quality, and character inside every bottle.

For wine lovers and collectors alike, the update signals Steenberg’s unwavering commitment to excellence—on the palate and on the shelf.

{Source: Bizcommunity}

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