Natural and Organic Supplements Fuel Growth in South Africa’s Wellness Market

The South African supplements industry is experiencing robust growth, fuelled by rising consumer demand for natural and organic products that align with holistic wellness trends. According to Insight Survey’s South African Supplements Industry Landscape Report 2025, the local market grew by 9.0% year-on-year between 2023 and 2024 and is projected to expand at a compound annual growth rate (CAGR) of 8.1% from 2025 to 2029.

This surge is part of a broader global movement. The international dietary supplements market, valued at US$165.3 billion in 2024, is forecast to more than double to US$340.7 billion by 2033, with plant-based supplements leading the charge. In 2023, these accounted for approximately 25% of total global sales, underscoring a significant shift toward clean-label, sustainable formulations.

Innovation Driving Market Expansion

In South Africa and globally, the supplements market is thriving thanks to technological innovation and a new wave of product launches. These include:

• Gundry MD’s Phyto Collagen Complex, a vegan-friendly product supporting collagen production using Vollagen®, a blend of 18 essential amino acids.

• GBL-Memory¹ by Green Bioactives Limited, a natural nootropic supplement made with l-theanine and FOS, now available in the UK and Germany.

• Premium Seas’ seaweed-based supplement featuring mozuku-derived fucoidan, known for its cardiovascular and immune system benefits.

Local Brands Tapping into Clean Nutrition

South African companies are keeping pace. Vitatech® Health launched its all-natural Fruit and Veg Gummies and Omega Gummies in its Kids range, formulated to boost nutrition and cognitive development. Viridian South Africa debuted a premium organic ashwagandha supplement, sourced from Rajasthan, India, and standardised to 5% withanolides to reduce stress and support brain health.

The influx of international brands further boosts the market. Beast Bites Supplements, based in the USA, introduced Valerian Infused Sleep Gummies to South African shelves. Made with valerian root, passionflower, and vegan pectin, these supplements provide a natural solution to sleep challenges.

Key Trends and Market Insights

Insight Survey’s comprehensive 142-page report sheds light on:

• South Africa’s market size and forecasts (2019–2029)

• Pricing analysis of popular supplement brands across pharmacies and retailers

• Profiles of key manufacturers, distributors, and retailers

• Innovation trends, such as solvent-free extractions and ayurvedic formulations

The Future of Supplements in South Africa

With a growing base of health-conscious consumers, the local supplements industry is on track for sustained growth. The shift toward chemical-free, eco-friendly, and scientifically-backed products is transforming the sector into a hotspot of innovation and opportunity.

For businesses looking to enter or expand in this market, Insight Survey’s report offers critical intelligence to make informed, low-risk decisions.

Download the brochure: South African Supplements Industry Landscape Brochure 2025

Contact Insight Survey:
info@insightsurvey.co.za
Cape Town: (021) 045-0202 | Johannesburg: (010) 140-5756