Nestlé’s Iconic Cremora Brand Finds New Home with Lactalis South Africa

In a landmark move for South Africa’s dairy industry, Nestlé’s beloved coffee creamer brand, Cremora, has been acquired by Lactalis South Africa. This acquisition has received the green light from the Competition Commission and marks the beginning of a new era for the iconic brand.

The Legacy of Cremora

For 77 years, Cremora has been a staple in South African households. Known for its famous slogan, “It’s not inside, it’s on top”, the brand has firmly established itself in kitchens across the country. Its creamy, rich flavor has become synonymous with a perfect cup of coffee for generations of South Africans.

Now, under the ownership of Lactalis South Africa, Cremora’s legacy will continue, with the brand’s employees, production facilities, and business operations being integrated into the Lactalis family.

Lactalis South Africa’s Vision for Cremora

Lactalis South Africa, which owns popular dairy brands such as President, Parmalat, and Steri Stumpie, sees this acquisition as a strategic move to broaden its product portfolio and better cater to local consumer preferences.

Herman Janse van Rensburg, General Manager of Lactalis South Africa, shared his excitement for the future of Cremora. He stated that the company’s strong legacy, coupled with the experience and expertise of Cremora’s employees, would ensure the brand’s continued success.

“We will continue to build on Cremora’s rich heritage together as we integrate the business into Lactalis SA to ensure seamless continuity for employees, suppliers, distributors, and consumers,” said Janse van Rensburg.

What Does This Mean for the Future of Cremora?

As part of Lactalis Group, which has a rich history dating back to 1933 in France, Cremora will benefit from the resources and experience of a global dairy powerhouse. Lactalis, which grew from a small co-operative in the 1920s to one of the world’s largest dairy companies, brings years of expertise in dairy innovation and production.

For Cremora, this means the opportunity to expand its reach and adapt to evolving consumer needs, all while maintaining its position as a trusted brand in South African households.

Seamless Transition for Cremora and Its Loyal Customers

The transition of Cremora into Lactalis South Africa is set to be smooth, with the company promising to maintain continuity for all stakeholders, including employees, suppliers, and consumers.

For loyal customers, it will be business as usual, with the same beloved product available on shelves nationwide. However, under the new ownership, Cremora will likely see more exciting developments as part of the broader Lactalis product range.

With the support of Lactalis South Africa’s extensive resources and expertise, Cremora is poised to continue thriving and growing in the South African market for many more years to come.

A Bright Future for an Iconic South African Brand

As Cremora embarks on this exciting new chapter, it is clear that its rich heritage will be honored while positioning itself for future success. For South Africans, it’s a reassuring sign that some of the country’s most iconic brands will continue to evolve while staying true to their roots.

{Source BusinessTech}

Follow Joburg ETC on Facebook, Twitter , TikTok and Instagram

For more News in Johannesburg, visit joburgetc.com