Business
Best Before: South Africa’s Cheaper Alternative to Pick n Pay and Checkers Expands Product Range
South Africans searching for affordable grocery and personal care options now have a compelling alternative to retailers like Pick n Pay, Checkers, and Shoprite. Enter Best Before, a retailer revolutionizing the shopping landscape by offering steep discounts on high-quality products nearing or just past their best-before dates.
What Makes Best Before Different?
Founded in 2017 by Mark Gordon and Alain Soriano, Best Before adopts a unique approach to savings. The retailer purchases large quantities of goods close to their best-before date from trusted suppliers, passing the discounts directly to customers.
To reassure buyers, the company emphasizes that products remain safe to use as they are still within their use-by date. Best Before even offers a satisfaction guarantee: if a shopper is unhappy with their purchase, they can request a refund.
Rapid Expansion and Online Shopping
What began as a single store in Wendywood, Sandton, has grown into a network of seven stores across Johannesburg and Pretoria, including locations in:
- Boksburg
- Edenvale
- Fourways
- Northcliff
- Krugersdorp
- Atterbury Lifestyle Centre
For added convenience, Best Before now offers online shopping for customers in Gauteng, with plans to expand its delivery services to other provinces.
New Imported Products: A Game-Changer
In its latest development, Best Before announced the addition of an exciting range of imported products, a first in South Africa. These include prominent global and local brands such as:
- Mountain Dew
- Toblerone
- Oshee Energy Drinks
- Hershey’s
- Bokomo
- Koo
Customers can enjoy these brands at significantly reduced prices, as shown below:
| Product | Normal Price | Best Before Price | Saving |
|---|---|---|---|
| Mountain Dew x 12 | R320 | R219 | R101 |
| Oshee Energy Drink x 12 | R180 | R79 | R101 |
| Toblerone | R48 | R27 | R21 |
| Hershey’s Syrup | R120 | R79 | R41 |
| Bokomo Granola | R78 | R59 | R19 |
| Koo Black Beans | R28 | R20 | R8 |
Why Best Before Matters
Best Before’s business model has struck a chord with cash-strapped South African households, offering significant savings without compromising quality.
By expanding its product range with innovative imports and maintaining its commitment to affordability, Best Before continues to grow its footprint, proving that budget-conscious shopping doesn’t have to mean sacrificing variety or quality.
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